Privacy Policy

Zhu Zhu Pets

Cepia LLC ("Cepia") is committed to safeguarding your privacy on our website located at This Zhu Zhu Pets Privacy Policy does not apply to products or services provided, or information obtained, other than through the website. Please read this policy to understand how we will treat your information. We may change this policy from time to time so please check back often. If we significantly change our collection, use, or disclosure practices, we will try to send you a notice via e-mail if you have provided us with an e-mail address. Please keep in mind that some of the services mentioned specifically in this policy may not be available on the site at this time. If you have questions concerning this policy, please contact This Privacy Policy is effective as of January 1, 2024.

What information does Cepia collect from me?

Cepia collects information in several ways. For example, we may collect your email address if you request to be added to our email mailing list. We will also might collect some personal information when you register as a user using our registration page. During registration, we ask for your name, age, gender and your e‑mail address. If you are under the age of 13, we will also collect the name and e-mail address of your parent or guardian. You may also have the option to add a photo to your profile page. Your profile information will not be viewable by other users, except your parent or guardian, or the public. Once you register and set up an account, you are no longer anonymous to us and are able to take full advantage of the website and our services. In addition to registration, we may ask you for information at other times, such as when you report a problem with our site or services, or contact Cepia on the website. If you contact Cepia, we may keep a record of that correspondence.

If you believe that any inaccurate or inappropriate information has been obtained or provided to others through your use of this website, you should contact a representative of Cepia at

As part of offering and providing customizable and personalized services, many websites use cookies to store and sometimes track information about you. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. We use cookies to allow faster and easier access to your account information, monitor traffic on the site and measure traffic patterns to improve the website. Cepia Web pages may in the future contain electronic images known as Web beacons (sometimes called clear giffs or Web bugs) or other advanced technologies that are useful in the provision of services to you. We may use such devices to make sure that you follow our terms and conditions of use and any rules for any promotions on the site.

How does Cepia use the information?

Our main goal in collecting information is to improve the site and provide you with the best possible experience on the site. For example, by using the information we collect, we can provide you with an easy to use and readily available place to learn about the Zhu Zhu Pets family of products and where to buy them, learn the Zhu Zhu Pets story, meet the Zhu Zhu Pets characters, view videos, track your collection, make wish lists, and participate in fun online games and activities. We will also use your personal information to notify you of other products or services available from Cepia and our affiliates.

About Zhu Zhu Pets

Zhu Zhu Pets™  are motorized collectible pets without the mess. Zhu Zhu Pets are made by Cepia LLC, manufacturing under Blue Whale™, a privately held company headquarted in St. Louis, MO. All Cepia LLC toys are sold globally through national chain retail outlets, online & independent toy stores.

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